Industry

Private Education

Client

A private school in South Korea

Lulla: Educational management mobile application (iOS & Android)

Intro

Lulla is an educational management mobile application designed to help kindergartens and elementary schools manage daily operations, communication, and student activities within a single, unified system.

The project was developed as a collaborative effort between Pharos Digital Ltd. (Vietnam) and Vida Ed Tech Ltd. (South Korea) and was planned for presentation to the Ministry of Education of South Korea. The application targets both internal school staff and external service users, including parents and guardians, each with distinct needs and access levels.

My role covered end‑to‑end UX/UI design, including system architecture, interaction design, permission logic, and visual design, with the goal of creating a scalable, role‑aware platform suitable for real‑world school environments.

Challenges

Designing Lulla involved solving complex UX and system challenges shaped by the needs of educational institutions and multiple stakeholder groups.

Diverse User Roles
The platform needed to support principals, managers, teachers, guardians, bus drivers, and aides. Each role required different permissions, visibility levels, and workflows, making a single-interface approach ineffective.

Permission & Access Control
The system required more than login access. It needed clear role-based permissions, approval flows, and principal-level control over sensitive actions such as inviting managers or assigning access.

Fragmented School Operations
Core tasks like announcements, surveys, messaging, photo sharing, and transportation were often managed through separate tools or manual processes. This created communication gaps, lost information, and added administrative workload.

Tight Timeline & Broad Scope
With limited time, UX and UI had to be developed in parallel. The challenge was creating a scalable design system that allowed fast iteration while maintaining consistency across the product.

Solution

To address these challenges, the product was designed using a modular, role‑driven system architecture, supported by clear interaction principles and a consistent visual language.

1. Modular Product Architecture

The application was divided into 8 functional modules (A–H), allowing UX and UI work to progress in parallel while maintaining clarity and scalability.

  • Module A: Authentication & Authorization

  • Module B: School Management

  • Module C: Announcement Newsfeed

  • Module D: Album Newsfeed

  • Module E: Messaging Channel

  • Module F: Bus Management

  • Module G: Quickview

  • Module H: Others / Settings

Each module was designed around specific user goals and access rules.

2. Role‑Based Access Control by Design

Instead of hiding permissions behind technical settings, access control was treated as a core UX problem.

  • Roles were clearly defined early in the design process

  • Information architecture reflected organizational hierarchy

  • Visual access‑control diagrams clarified which users could access which modules

  • High‑risk actions were gated by principal approval

This approach increased trust, reduced errors, and made the system easier to understand for school staff.

3. Workflow‑Focused Feature Design

Each key workflow was intentionally mapped to a dedicated module:

  • Announcements & Surveys: Centralized communication from schools to families

  • Albums: Media sharing with privacy controls and student tagging

  • Messaging: Secure, role‑aware daily communication

  • Bus Management: Real‑time student commute tracking

  • Quickview: A dashboard for time‑sensitive information such as notices and confirmations

The goal was to reduce friction, minimize redundancy, and surface the right information at the right time.

Impacts

  • For schools and administrators, centralized management reduced manual administrative work by an estimated 30 to 40 percent, particularly in user management and announcements.

  • Announcement creation and distribution became up to 50 percent faster, improving consistency and reach.

  • For families, mobile‑first communication drove nearly 2× higher engagement with announcements and surveys compared to traditional channels.

  • Real‑time bus tracking increased transportation transparency and reduced daily inquiry volume by approximately 25 percent.

  • Clear role‑based permissions significantly reduced access‑related errors, improving data security and operational confidence for schools.