Tuusulan Remonttiapu: Website update & rebranding

Intro

Tuusulan Remonttiapu is a local renovation service led by Lauri, who wanted to reposition the business as more modern and credible while reaching new clients beyond word of mouth. The project focused on aligning the company’s visual identity, website presence, and communication style so that everything reflected a clear, trustworthy brand. My role covered both digital and print, ensuring consistency across every customer touchpoint.

Challenges

The business had grown organically, but its brand and online presence did not reflect the quality of its work. The website lacked structure and clarity, making it difficult for potential clients to quickly understand services or take action. Visual elements were inconsistent, which weakened recognition and trust. There was also little presence on LinkedIn, limiting opportunities to reach new audiences and build a professional reputation in a competitive local market.

Solution

I redesigned the website in Liquidblox with a focus on clear navigation, stronger service presentation, and improved conversion points. The visual identity was refreshed to create a cohesive and recognizable look across all platforms. I developed a set of graphic assets that could be reused for both digital and print materials, making future communication faster and more consistent. In parallel, I supported the development of a LinkedIn presence by aligning visuals and messaging with the new brand direction, helping Lauri present his business in a more professional and approachable way.

Impacts

The updated brand and website created a more confident first impression and made it easier for potential clients to understand the value of the services offered. Consistent visuals strengthened recognition across different channels, from the website to printed materials. The improved LinkedIn presence opened new ways to connect with clients and partners, supporting business growth beyond local referrals. Overall, the work gave Tuusulan Remonttiapu a clearer identity and a stronger foundation for scaling its visibility and client base.