UrakointiPlus: Webflow site & rebranding

Intro

Urakointi Plus is a Finland-based technology company building ERP and operational management systems for field-driven industries. Led by Risto, the company has strong technical foundations but needed a sharper, more credible digital presence to match the sophistication of its SaaS offering. I was brought in to redesign the website in Webflow and lead a full brand refresh that would position Urakointi Plus as a serious, modern software provider in a competitive B2B market.

Challenges

The existing brand and website did not reflect the depth or reliability of the product. Messaging was unclear and too generic for a technical audience, which made it difficult for potential clients to quickly understand the value of the system. Visually, the site lacked hierarchy, consistency, and confidence. Competitors in the ERP space were presenting themselves with cleaner interfaces, stronger positioning, and clearer product narratives, putting Urakointi Plus at a disadvantage despite having a capable solution.

Solution

I redefined the brand direction to focus on clarity, trust, and operational efficiency. The visual identity was refined with a more structured typography system, a confident color palette, and UI elements that echo software precision. On the Webflow side, I designed and built a modular site that communicates the product’s capabilities in a logical flow, moving from high-level value to specific use cases and features. Messaging was rewritten to speak directly to decision makers in IT and operations, emphasizing real-world outcomes such as visibility, control, and scalability rather than abstract claims.

Impacts

The new brand and website give Urakointi Plus a stronger presence in the SaaS and ERP landscape. The company now communicates with clarity and authority, making it easier for potential clients to understand both the product and its value. The improved structure and messaging support sales conversations by reducing friction in early-stage discovery. Overall, the project elevated the company from a technically capable provider to a more credible and competitive player in its market.